VINI BE GOOD came into being in 1999 when several winegrowers sharing a similar philosophy on life and wine united behind a self owned cooperative-inspired distribution scheme to optimise the return on their efforts. The idea is to relieve winegrowers of marketing and logistic considerations and allow them to freely focus on creating the highest quality wines. Therefore making one of the best selections in the Loire Valley. A great deal of sharing goes on within VINI BE GOOD, whether on technical grounds or in the tasting room. The older winemakers’ solid experience blends with enthusiasm from the new generation, fanning the fires of inspiration and thereby raising quality levels with each successive vintage.